Social Networking - What is the Cost of Membership?

As each day passes, more people join a growing list of users who are participating in at least one of countless online social networking communities.

To join, most of these sites are as simple as giving your name, email address, and creating a password and user ID. Click the link in the verification email immediately sent your way, and you've become another statistic in an exponentially growing list of online community members.

From big players growing their businesses to a new user getting acclimated to this new online world, anyone is welcome. Since most of these social networking sites are so easy to join, why not give it a try and see what comes of it? What do you have to lose?

Or .... Scenario #2 ... Pay to join.

Just recently, we ran across an article at microblink.com titled, "How Much Would You Pay for Twitter?". We recommend checking out their article and also visiting Guy Kawasaki on Twitter. You can also register your vote on Guy's social networking poll, "How Much Would You Pay for Twitter?"

We haven't voted yet because we're on the fence. From the looks of it, spending $5.00 a month for a social networking platform (such as Twitter, LinkedIn, Facebook, Active Rain, etc.) would be a very small expense for what potentially one could gain from a membership.

In our minds, the bigger question is whether or not we would like our new online social worlds if we had to pay for it. To a certain extent, isn't the allure and power of online social networking the idea that anyone with access to a computer can join and immediately begin expressing who they are without spending any money to do so? Yes, time is money. However, if you don't have money, but you do have time, this may be your launching pad to something bigger and better. It provides a level playing field where creativity and what you know is not trumped by who you know and how well you're connected.

Would Twitter even need the default brown avatar (the default image for members who do not upload a profile picture) if it was a paid membership site? Who would pay for a membership and not take the time to brand their Twitter cubicle? I had a conversation last night about the brown avatar. That conversation would no longer exist. The laughs, connections, small talk - the Twitter community as we know it - would be in subtle ways completely different (as would Facebook, Linked In, Active Rain, just to name a few). As it is, some people for varying reasons can only contribute to their memberships now and again. Their lack of use doesn't necessarily equate to a lesser quality of content. If you were in this camp, would you pay knowing that your time to contribute was limited?

In short, what is lost when money becomes a factor? How much creativity and personality is left at the doorstep for control and manipulation when capitalism steps in and begins to rule the roost? Do you really think we would like what we see?

What`s Your Purpose Here Anyway?

So you're a big social networking guru in the making now. It's hard to image a time when you weren't part of these social networking websites. You're confident because you feel as if you've grabbed a small part of something big getting bigger every day. First floor in an elevator Tweeting messages on your Blackberry all the way to the top. You brag to your cohorts that you have a profile on LinkedIn, Facebook, Twitter, just three of the more well know social networking sites amongst a growing list of countless others.

In your newly found confidence, what's all of this networking "stuff" doing for you? Are you developing relationships and growing your business or are you merely playing in a playground pretending that one day you will make it too?

At the bare minimum, you have to formulate a loose game plan or generate a basic set of guidelines directing your social networking efforts. None of us know exactly what our future holds but there has to be a method to your madness. There has to be a reason why you're using these social networking sites.

It's fun to Tweet your friends letting them know you're watching "Sleepless in Seattle" or writing on someone's "wall" (Facebook tool for those of you still learning) letting them know you have a date this weekend but, and a very big BUT, you must not forget the reason in which you use these tools ... or perhaps these are the reasons.

Are they or do you have a bigger purpose here?