How often are we really missing out on opportunities because our message is not as clear or as important to our audience as we think it is? On this point, our social networking brand is no different than real estate, if you're not prepared to create a quality product that targets your audience than don't be disappointed when you earn less than quality results. An insultingly simple concept yet most of us fall short as we continually fail to understand who our audience really is and continue to deliver an unwanted product.
Dec 1, 2008
Perspective Matters ... Right?
Real Estate, social networking, your blog, your website, your brand ... are you getting your message across and, if you are, what does it really look like? Are you sure?
How often are we really missing out on opportunities because our message is not as clear or as important to our audience as we think it is? On this point, our social networking brand is no different than real estate, if you're not prepared to create a quality product that targets your audience than don't be disappointed when you earn less than quality results. An insultingly simple concept yet most of us fall short as we continually fail to understand who our audience really is and continue to deliver an unwanted product.
How often are we really missing out on opportunities because our message is not as clear or as important to our audience as we think it is? On this point, our social networking brand is no different than real estate, if you're not prepared to create a quality product that targets your audience than don't be disappointed when you earn less than quality results. An insultingly simple concept yet most of us fall short as we continually fail to understand who our audience really is and continue to deliver an unwanted product.
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